One Fell Swoop

Challenge

One Fell Swoop blends creative problem solving with hard-hitting management consulting services.
They offer end-to-end solutions that connect business dreams to ballsy brainwaves.

To suit this bold positioning, OFS required a brave and rebellious brand and corporate identity.

Client:
One Fell Swoop
Services:
Ideation, Copy Writing, Photo Editing, Art Direction, Design, Illustration
Role:
Art Director and Designer
Collaboration:
Craig Herzberg
Tal Hassel

Approach

The One Fell Swoop logo couples a bold, street-art-style rooster and sophisticated, classically-styled typography. The intention was to meld the company’s spontaneous creativity and calculated consulting capabilities into a single conceptual entity.

The visual identity is based on the rebellious rock ’n’ roll and punk sub-cultures – notorious for their bold statements and defiance of the norm and includes various layouts for unique applications such as branded merchandise and stickers.

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