Nature Shack was founded in 2018, their goal is about clean living. Not just what you put into your body, but how you leave your environment, how you impact your space, and what those decisions mean for you but those all around.
We were brought in to help create a brand identity and visual language that would express their vision.
Nature Shake believes in a world where people understand that their presence on earth can be lived differently – through the products they sell, and the suppliers they buy from, working on sustainable products that don’t cost the earth, which contain natural, organic ingredients and is sourced in a responsible manner.
We wanted design a dynamic identity around their vision and values, we created a vibrant visual language inspired by the outdoors and the environment around us. The icon designs are bold, simple, and unique evoking a friendly playfulness.
We selected bright yet natural colours inspired by the diversity of nature, allowing mixing and matching.
The visual language we’ve created allows Nature Shake to share its story with its audience.