Challenge
Being asked to avoid the stereotypes of South African slang, jargon and farming imagery, we needed to capture the essence of the brand – a passionate hunter’s drive to produce free-range, organic venison biltong/jerky.
Approach
The brand identity and packaging design was inspired by ‘Exploring the Unknown’. We embraced the idea of the modern adventurer – an outdoor pioneer, with a design that celebrated both the rugged frontier and urban adventure.
