Huntsman’s Biltong

Challenge

Being asked to avoid the stereotypes of South African slang, jargon and farming imagery, we needed to capture the essence of the brand – a passionate hunter’s drive to produce free-range, organic venison biltong/jerky.

Client:
Huntsman’s Biltong
Services:
Ideation, Name creation, Copy Writing, Photo Editing, Art Direction, Design
Role:
Art Director and Designer

Approach

The brand identity and packaging design was inspired by ‘Exploring the Unknown’. We embraced the idea of the modern adventurer – an outdoor pioneer, with a design that celebrated both the rugged frontier and urban adventure.

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