Bic Flex 5


To market its new range of top of the line disposable razors, Bic partnered with Springbok favourite, Tendai Mtawarira – ‘The Beast’, to endorse the range that promises the closest, smoothest shave each time. Its intelligent design meant no slipping, nicking or snagging – only a clean, balanced shave.

Bic shavers
Ideation, Copy Writing, Photo Editing, Art Direction, Design
Art Director and Designer
Mo Ismail


Leveraging on the upcoming Rugby World Cup with Tendai as a brand ambassador, we positioned the Flex 5 razor as the game-changer in men’s’ disposable razors.

With the use of striking photography and effective copy, we tied the key product feature to that of high impact rugby forward.

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