Challenge
To market its new range of top of the line disposable razors, Bic partnered with Springbok favourite, Tendai Mtawarira – ‘The Beast’, to endorse the range that promises the closest, smoothest shave each time. Its intelligent design meant no slipping, nicking or snagging – only a clean, balanced shave.
Approach
Leveraging on the upcoming Rugby World Cup with Tendai as a brand ambassador, we positioned the Flex 5 razor as the game-changer in men’s’ disposable razors.
With the use of striking photography and effective copy, we tied the key product feature to that of high impact rugby forward.
