32Gi is a leading endurance supplement provider that provides high quality, balanced and sustainable energy supplements, whilst empowering customers with knowledge regarding healthier nutrition options.
We were approached by 32Gi to work on a creative idea for a BTL campaign to enhance their brand presence.
Instead of doing the regular pack shot ad, we reworked the brands positioning, looked at who the 32Gi user was and created a personality for the brand.
What we discovered was that endurance athletes need to be both mentally and physically fit, as you are not only competing with others but yourself.
“Beat your best” was a challenge not only to athletes using the product but also within the company to inspire better business performance and product evolution – a solution that spoke to external and internal stakeholders.